AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business. The mobile ad tech ...

The easy read is that a delivery app is buying another delivery app. Actually, DoorDash is buying a revenue mix it has never ...

WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

The ad industry has a long history of costly blunders – some absurd, some sinister – that have run into the millions. Remember the night of the yellow square? Or, more troublingly, a recent rash of ...

Digital Culture Group aims to stop potentially offensive ads before they ever go live by determining what will resonate with ...

Gift shoppers wait until the last minute, but when they show up, they know exactly what they want, says Erica Randerson of ...

There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting ...

Because Google has so thoroughly baked AI into its search experience, Google has determined that turning off AI for schools ...

Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. But for a month now, Criteo’s market cap has hovered ...

People Inc. isn’t mincing words about the current state of digital publishing: It’s bad. The company has seen a “critical loss of sessions,” Barry Diller, People Inc.’s chairman and senior executive, ...

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.

Two data infrastructure startups with agentic commerce ambitions are combining forces. On Tuesday, Chord, a 6-year-old commerce tech startup, acquired Zenlytic, an AI startup with an anthropomorphized ...