With game engines paying close attention to AI game development in recent years, Jong-tae Park, Staff Partner Engineer at ...

Unity Software (U) reported superb third-quarter financial results recently, showing its first GAAP profit as a public ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

IntroductionHello, this is gerasandesu.This time, I utilized ChatGPT to create a 3D action game where an original character, ...

Today marks the launch of Playground, a new Google platform for generating games using natural language prompts, and it will soon host a version of Unity based around generative AI agents. Unity Spark ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

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Selling noncore assets helped fund the cost cuts behind Unity's first GAAP profit, which raises questions about what the ...

Forbes contributors publish independent expert analyses and insights. I write about innovation, the future of work and remote work. The future of programming and AI is more nuanced than headlines ...